With the inaugural Indian Grand Prix set to draw huge foreign and domestic crowds, the Tourism Ministry has decided to showcase the lesser known destinations during the event. The Ministry has finalised a blueprint to utilise the Formula One route to promote more than 50 destinations in an aggressive 'Incredible India' campaign. Besides this, the Ministry will also be launching 'Know your City', a new media campaign for F1 enthusiasts. The races will be held at the Buddh International Circuit in Greater Noida, 24 KM from Delhi.
"We are utilising the Formula One event to promote our lesser known destinations including beaches, monuments, mountains, sand dunes, festivals and cuisines in a big way," said a senior Tourism Ministry official, involved with the Incredible India campaign. "Though some of our well known destinations like the Taj Mahal, Qutab Minar and other tourist spots in Kerala and Goa will feature in the campaign, our focus will be on highlighting the lesser-known attractions during the event," the official added.
"We are utilising the Formula One event to promote our lesser known destinations including beaches, monuments, mountains, sand dunes, festivals and cuisines in a big way," said a senior Tourism Ministry official, involved with the Incredible India campaign. "Though some of our well known destinations like the Taj Mahal, Qutab Minar and other tourist spots in Kerala and Goa will feature in the campaign, our focus will be on highlighting the lesser-known attractions during the event," the official added.
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